It's possible to learn to do SEO on your own, you don't have to be an SEO specialist or expert. The first thing you need to do is convince yourself that SEO isn't difficult. If others can do it, so can you. All that is needed is the will to learn and time.
It is a fact to learn that all education is self-education. While others can facilitate learning, no one can teach you anything; they can only inspire you to learn for yourself. That means that if you want to learn how to optimize search engines (SEO), you'll have to take matters into your own hands. With that in mind, even though you shouldn't spend all day reading news about SEO, it's important to be aware of everything.
Podcasters often interview SEO experts about their successes, failures, and experiences, making podcasts a great way to stay up to date while you're on the go. . Facebook has an active SEO community who are always willing to answer questions and offer advice in case you need them. In fact, our Facebook group, Ahrefs Insider, has almost 17,000 members and is very active.
Anders Ericsson theorized that learning a new skill requires 10,000 hours of practice. No doubt, you'll gain a good understanding of SEO in that time, but the truth is that you never stop learning. I've been involved in SEO for over 11 years and I learn new things all the time. All of them are dated in the sense that they only cover this Google story and search until it is published, but they are still relevant to SEO today and, more importantly, to the direction it will take in the future.
If I started from scratch today and wanted to become an SEO expert, or were just dangerous enough to know if my SEO company is doing a good job or not, this is how I would teach myself SEO. But maybe, instead of doing SEO yourself, you're a CMO, VP of marketing, or business owner who would love to learn more about SEO so you can manage relationships with an in-house SEO team or an external vendor. While it's a journey that lasts your entire career, you can learn SEO in about a month, enough to have a big impact on your website and, therefore, your business in general. These are all places where like-minded people who do SEO share ideas and tactics, so there's a lot to learn by participating.
As simple as SEO seems and is as good a method as it is for cheap marketing, it's still quite complicated. By investing a few hours a month, you can become a true SEO expert, and then you'll have the necessary knowledge to know what the people you hire should do to do SEO for you, and you'll be able to better assess their preparation before hiring them. This may seem contradictory, given that you want to learn more about SEO, but it seems to me that teaching others helps me retain and assimilate knowledge. There are updates from Google several times a year, changes in the way search engines manage aspects of technical SEO, intelligent people inventing new tactics, and so on.
There's only one other book I recommend to SEO beginners, and that's When Search Meets Web Usability by Shari Thurow and Nick Musica. While there's nothing better than going deeper and gaining practical experience through trial and error, these are some of the most useful resources that will help you develop SEO knowledge at an expert level. After following my recommendations above for SEO beginners, I would take a look at some of the online posts, watch some videos from online SEO experts, and I'd like to attend a conference if it's convenient for you. Once business owners learn that SEO is more than just using keywords over and over again, they quickly find ways to ensure that the marketing form is no longer their problem.
If you only have beginner level SEO knowledge, this will seem reasonable to you and you'll have no reason to wait any longer until you get results. .