Key words in the title and description. Adidas Runtastic repeatedly uses keywords such as “lower body training” in the title, the first three lines of the video summary and the extended description. This SEO practice emphasizes search engine keywords. There, he leads the global SEO team responsible for offering an organic strategy for brands such as Adidas, Reebok, TaylorMade, Rockport and CCM.
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Does capitalization matter in search engines?
The use of capital URLs is important in SEO, but not directly. It just doesn't get in the way you think.
How is search engine optimization used in digital marketing?
Search engine optimization (SEO) is the practice of targeting your website so that it ranks higher on a search engine results page (SERP) so that it receives more traffic. In general, the goal is to position on the first page of Google results the search terms that have the most meaning for your target audience.
Is seo different from digital marketing?
Search engine optimization focuses primarily on ranking a website. Digital marketing aims to promote and promote the brand through different digital channels, such as websites, social networks, emails, etc.
Is search engine optimization digital marketing?
SEO is a fundamental part of digital marketing because people perform trillions of searches every year, often with the commercial intention of finding information about products and services. Search is often the main source of digital traffic for brands and complements other marketing channels.
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