Key words in the title and description. Adidas Runtastic repeatedly uses keywords such as “lower body training” in the title, the first three lines of the video summary and the extended description. This SEO practice emphasizes search engine keywords. There, he leads the global SEO team responsible for offering an organic strategy for brands such as Adidas, Reebok, TaylorMade, Rockport and CCM.
Planning and strategy, including decisions on how to manage content, create links to the website, manage social media presence and technical implementation strategies. Often, during the competitive research phase, we discover that the customer's site lags behind its competitors in terms of the amount of content indexed.
In general, white hat SEO refers to any practice that improves your search ranking on a search engine results page (SERP) while maintaining the integrity of your website and staying within the terms of service of search engines. These tactics remain within the limits defined by Google.
Concealment involves showing one content to users and another to search engines. Websites that practice black hat SEO will do so that content is ranked according to a variety of terms that are irrelevant to their content.