Search engine optimization (SEO) is the practice of targeting your website so that it ranks higher on a search engine results page (SERP) so that it receives more traffic. In general, the goal is to position on the first page of Google results the search terms that have the most meaning for your target audience. Along with the first search engines, the concept of search engine optimization and related abbreviations SEO first emerged in the mid-nineties. Before this, SEO existed mainly in the business sphere as an abbreviation for senior executive officer, which is still the first explanation recorded in most printed dictionaries.
SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines. The better visibility your pages have in search results, the more likely you are to capture attention and attract potential and existing customers to your business. Search engine optimization is the science of improving a website to increase its visibility when people search for products or services.
The more visibility a website has in search engines, the more likely the brand is to capture business. All of this means that when you think about your SEO strategy, you should also think about how your social media strategy fits into the puzzle. Unlike paid search ads, you can't pay search engines to get a higher organic ranking, which means that SEO experts have to work hard.