Bachelor's degree in business, marketing, communications or information technology · One to three years in online marketing · Knowledge of HTML, CSS and more. The requirements for SEO or search engine optimization jobs vary depending on the position. For content creators, the most important criterion is the ability to create content. Many employers prefer candidates with a university degree, but some accept candidates with a significant portfolio of work.
SEO managers generally need a degree in marketing or a similar field. Fulfilling the duties and responsibilities of SEO jobs requires flexibility, willingness to adapt to a company's needs, and communication skills. SEO is the process of generating marketing results for a company or website through various forms of paid and unpaid advertising. Someone in this field should consider several factors, such as which keywords are most likely to provide a good ranking in organic search results.
Effective on-page SEO requires developing a solid understanding of search intent; in other words, it's not enough to know the keywords people use when searching, but also the type of information or page they want to find. The most common educational requirement for an SEO specialist is experience with search engine optimization in a variety of online activities, including web design and web content production. Completing a program such as the BrainStation search engine marketing course would also demonstrate to employers that you're not only a qualified SEO expert, but that you're also committed to continuous learning. Keeping up with the changing tools, technologies and channels of SEO requires curiosity and continuous learning, and an SEO course is an easy way to update your skills and knowledge.
There are several renowned online courses you can take to further improve your search engine optimization skills, although the certifications they grant aren't necessary to work as an SEO specialist. That said, when analyzing job offers for SEO specialists and consultants, many of them are likely to require a bachelor's degree or equivalent diploma, usually in a related field such as business, marketing, communications or IT.